FEATURED SERVICES
PEOPLE
In our agency, everything starts with people. People are the glue that holds our business ecosystem together, and what brings life to the organisations we work with. From the people who inspire us with their insights, to our partners, team members and stakeholders, it’s all about people.
All our project engagements start with us sitting with people, engaging, and listening. Through truly listening we are able to gain insights. From there we can approach challenges and design ideal solutions for them with a range of competencies ranging from psychology, history, anthropology, sociology, philosophy, art, geometry, creative and the sciences of marketing.
DIGITAL STRATEGY
Digital strategy is how we give brands expression: the power to connect, interact and give people an opportunity to experience and sense the brand virtually.
Frequently in the marketing arena, we come across clients who want to increase their marketing return, while reducing their marketing spend, gain access to qualitative data and earn the ability to measure the conversion of their marketing objectives more effectively. The solution is digital marketing and, in particular, organic online marketing. This gives maximum return on low budgets and allows our clients greater access to big data and analytics to measure audience behaviour and marketing spend versus conversions.
Digital Services
STRATEGY
“The best strategy ensures evolutionary success.”
Strategy is the DNA or spirit of the unique activities that we infuse to bring to life brands in their environment. It is our formulation of the character, behaviour, values and activities of organizations, creating living entities that will interact with their ecosystem in an emotive manner to produce mutually beneficial benefit.
Strategy offering:
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Content Strategy
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Project Management Strategy.
APPS
As part of our digital services, we offer app development to extend brands’ abilities to interact and connect with people. With apps, brands are able to give their clients a greater brand experience, connection and access.
All our apps are tailored and scalable to the objectives and resources available.
MARKETING INTELLIGENCE BIG DATA
Listening to customers, competitors and the market is the most important activity in marketing. This starts with collecting data, gathering intelligence and making sense of it, which in turn will inform decision-making processes. With huge amounts of data being generated in business today, it has become imperative to make big data easy to access, use, understand, and interpret through data management and analytics.
BRANDING
“We are now living in the era of creating experiences, not selling products.”
We turn organisations into living entities through brand management. By infusing identity, personality, soul and life into brands, we make them living, engaging and likeable entities, able to facilitate connection, trust and genuine long lasting customer relationships.
Our brand-building process is a systematic, scientific process that dances with art, creativity, design and psychology to speak to the human spirit.
Branding Services
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Brand Management
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Office Branding
MARKETING
We build intimacy between our clients and their customers by enabling them to understand both their customer’s needs and their competitors’ strengths well enough to provide superior solutions.
Our process of marketing involves the extended 7Ps: People, Process & Systems, Product, Price, Place, Promotion and Physical Evidence. With these, we employ the disciplines of Research, Product Development, Communication, Sale Management, Brand Management, Logistics, Project Management, Change Management and Cost Management.
COMMUNICATION AND PUBLIC RELATIONS
We give voice to brands, enabling them to talk to people and build relationships. Through our PR function we offer crisis management, reputation management, media monitoring and basic communication between organisations and their stakeholders.
It’s very important that organisations create their own narrative for the public consciousness, to avoid negative images being painted by outsiders.
OUR STORY
Originally established in 2007 as Frontlinestudio, a creative and design agency based in Johannesburg. In keeping up with the evolving environments and client needs.Frontline Strat was born, formally registered as a strategy consultancy in 2013.
Our initial focus was creative executions, however, with the growth in importance of relationship building, social media (word of mouth) and customer connections, we have evolved to become architects of cutting-edge brand strategy that helps our clients engage with the advancing, sophisticated, relationship based needs of their stakeholders, clients and customers.
We have developed an integrated service offering that includes marketing, brand management, digital and traditional platform integration, along with great creative execution.
OUR TEAM
As a people-driven organization, Frontline is all about our people. We have a culturally diverse team of scientists, artists, practitioners, and craftsmen who help us generate the life and energy we infuse into our brands.
The team comprises of 7 dynamic individuals with over a combined 100 years of experience. Each team member has a specialized skill set that merges with others to create a symphony of activities, delivering value to our partners.
Our team consists of practitioners in the fields of marketing, branding, PR & communications, event management, creative & design, web development, search engine optimization (SEO), PRINCE 2 project management and human capital.
OUR CLIENTS
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OUR WORK
JAMES MAKAMBA
In Musa’s engagement with James, they discovered that he had a lot of negative information about him online in the SERPs [Search Engine Results Pages]. Since this is a challenged they had faced before and Frontline had helped them with it, they recommended that James contact us to assist him with his reputation.
McKINSEY
When McKinsey approached us, it had no brand equity in the African public psyche. They wanted to lift their brand image in the minds of smart young Africans, to attract the best intellectual talent on the continent for employment.
To help come up with a young talent program they engaged two agencies to pitch for a recruitment campaign centered around their exhibition stands and brand messaging.
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MUSA CAPITAL
When they approached us, Musa Capital was being sabotaged by malicious negative publicity generated by mining executives of a mining company with interests in the platinum belt.For two years 2008-2010, the mining directors, in cahoots with mainstream media players, went on a media smear campaign to discredit Musa and its directors. This was done to prevent Musa Capital from playing a financial advisory role to a poor community ...
CONTACT US
PHONE
ADDRESS
160 Jan Smuts Avenue
Upper Ground Level
Rosebank
South Africa