DUMISA
Website Development and SEO
DUMISA.TV
Dumisa is a leading gospel music TV network channel belonging to Urban Brew Studios
Their Problem
When Dumisa approached us, they were seeking to increase their digital footprint in the South African and African gospel entertainment markets.
They wanted to use the gospel collateral that they had created over the years as a tool to push traffic to their website. They wanted this traffic to result in registrations to their database, for their future strategy of monetizing content streaming and content-on-demand.
They also wanted to run an online e-commerce store selling advertising space on the site.
Our Solution
We developed a comprehensive strategy in response to Dumisa’s needs:
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We created of a website with an API so that Dumisa could begin to capture and create a profile database of loyal online followers.
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We initiated the site with both SEO and content strategies.
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We built the site according to Google Adword and Google Webmaster guidelines.
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We linked their API with the new website.
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We built analytics into the site to measure traffic. Within 6 months the Dumisa website went from zero to 42000 feet acquired from organic search and no paid advertising. This traffic came not only come from South Africa but other parts of Africa.
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We increased conversions with more viewership to the programme.
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Advertisers bought space on the Dumisa website.