Advertising and Production

CRICKET SA

Cricket SA is the body responsible for promoting and managing the sport of cricket nationally in South Africa.

Their Problem

In 2015 Cricket SA was referred to us after a leading agency they worked with failed to meet a deadline to produce TV and radio ads for a major year-end friendly T20 series between South Africa and India.

Bearing the missed deadlines in mind, Cricket SA was looking for an agency that could expedite the process and produce a 30 second TV commercial, write 50 radio scripts in five languages, find voice-over artists and then produce all 50 radio slots in four days for placement on the fifth day.

Adding to their troubles, their budget for a full-on TV commercial production was very limited.

Our Solution

By working continuously day and night, we were able to deliver a high-quality job in four days as scheduled
Even though we were working overtime, we were able to deliver the job within budget.
Using animation allowed us to produce a TV commercial within the limited ad production budget they had.
We were also able to help them with some marketing collateral production they needed.