Prior to our engagement, the company had been in existence for 10 years as an investment and insurance division for one of the biggest unions in South Africa. In 2012 they felt the time was right to penetrate the very competitive mainstream South African insurance market.                                                 

For this they were looking for a one-stop-shop brand management agency, which could create the identity of the brand, develop a brand strategy & marketing strategy, design and role out of the physical evidence which included: product brochures, marketing material, digital assets, corporate identity manuals, walk-in branches, branch configuration manuals and branded products. 

Workerslife picked their agency via a competitive pitch process, which we were invited to take part in, along with two other agencies (including the incumbent agency). Frontline won the pitch because of the way we interpreted their brand and brought it to life in our branch design presentation.               

Our strategy was to have a brand that was not only enjoyable for the customer, but also engaging for the staff. In this way, staff could feel connected, engaged, and look forward to coming to work everyday. We wanted the team at Workerslife to become a part of the experience of the brand.